In this first phase of work, the strategic position of each of the products in the company is identified, these classifications are based on the following:
- Income generating potential (present and future)
- Margin Contribution
- Competitive advantages
- Local and worldwide Competition
The second phase of work identifies and analyzes the practices used for price discrimination, measuring demand´s sensitivity to price movements, profitability of sales and distribution channels; and implementing incentive policies to encourage consumption.
The third phase, identifies and analyzes the most important drivers of service costs, product margins contribution, causes of loss of competitiveness or differentiation pattern in marketing.
In this fourth phase of work the importance of the product portfolio and its revenue is identified and discussed, commercial and financial efficiency of its current composition and the effect of changes in it.
In this fifth phase, the consistency and effectiveness of the Business Plan, Advertisement Plan and Sale Plans are discussed. Work systems is also evaluated, the critical design points identified implemented and evaluated.