A podcast is an MP3 audio file hosted on the Internet that you can subscribe to and download whenever you want. You can play directly on your computer or you can take it anywhere on your phone, mp3 player or tablet. This new media emerged in 2004 under the first “do it yourself”, quickly became popular as a means of expression.
A podcast can have various formats. Some productions are made with sophisticated production processes and others with simpler ones. But the success of each depends on the creativity podcast to be printed rather technical resources as to produce a podcast only need a microphone, an audio editing software and a computer with an Internet connection.
At the beginning, podcasting had serious trouble to be considered a means of communication. People who experienced podcasts felt the need to find sponsors who, as in the Radio and Television, would invest capital to develop a sustainable production. But between 2004 and 2009 Internet still was not seen by advertisers as a medium that could be commercially exploited.
For this reason, Podcasts had to transform from being seen as a means of communication to be used as a communication tool. It called those communication tools that use information technology as a means to develop skills of dialogue, discussion and debate, interaction and communication and, ultimately, for information.
So now you can use the podcast as a tool to encourage dialogue, interaction and communication within your company. The advantages that a podcast provides are:
It provides mobility without Internet thanks to digital music players, mobile phones and any device that plays MP3 audio format podcasts can be mobile and taken any ware without the need of an internet connection
Each listener can decide when and how to listen to the podcast.
It is possible to listen to just a fragment, rewind or skip part if the player allows.
Download is easy and free of charge.
Anyone in the world with an Internet connection can download them.
Production guarantees a good feedback with the public.